Public Relations occupies great importance in modern administrative systems, and it's assigned vital roles related to highlighting the bright image of the institution, and the services it provides for the society, and thus it constitutes a link and communication  tool inside and outside the institution. The success of the institution does not depend on what it achieves if it is not able to Highlighting these achievements to the target groups of its audience and those who deal with it by presenting the services provided and development programs, and this task is made by the public relations men with their distinguished experiences and  human capabilities, and it is the link between the facility and its audiences, and in most cases no facility will be able to perform its tasks  or achieving its goals without the assistance of public relations, and without the existence of mutual trust between it and its internal and external audiences.

Vision:

Leadership and excellence in providing public relations services and building bridges of communication and cooperation to increase cultural awareness of the university's internal and external audience.

Message:

Distinguished provision of public relations services according to the highest levels of international quality and to highlight the true image of the university and its civilized role in building and developing the knowledge society.

Objectives:

The General Department of Relations and Media at the university aims to create the appropriate conditions that help to increase the university’s contribution to the development of the society, to introduce the various activities and services it performs, to strengthen its relationship with media institutions, and to educate the community about its mission, objectives, policy and achievements, as well as to strengthen and develop the relationship between the university and the various bodies and institutions in the country, in addition to Maintaining the positive image of the university in the community.